This Project was done through my packaging class senior year where we had to choose a product that we thought was unsuccessful in its presentation or looked outdated in its design. I chose the SISU mouthguard brand because I played football at the time, and the brand itself, does not have as much recognition in the sport, due to it not having any sort of signed sponsorship deal with a larger sports association or elite players. The design and branding of this company including this project was updated from an early 2000’s graphic and gradient design to a modern, sleek design that is cleaner overall including the new crest. This product was done completely in illustrator.
